Inland Empire Jobing Community Blogs

The concept of building a personal brand and executing a marketing strategy to promote it to a specific audience is a foreign concept for many outside of the world of marketing. Branding and marketing oneself in the same way as global brands like Nike, IKEA, Apple, or Google is a significantly daunting paradigm shift for most professionals. Successful global brands match their core competencies, or what they do best, with what their target customers value and expect, and ... (Read More)

Who is the social customer? The social customer does one or all of the below: Researches online before the shop Checks in while they shop Reviews their experience (officially on Yelp, Foursquare, etc.. OR unofficially via status message) The social customer can be the best thing that ever happened to your business. The social customer can be the WORST thing that ever happened to your business.  Chances are you don’t have a ‘client ... (Read More)

This week we're doing something a bit different in the OrangeSpiel Online -- we're posting three interviews of ASTD Chapter Board Members.  In each article the interviewees -- one from ASTD-San Diego, one from ASTD-Mt Diablo, and our very own Rhonda Askeland -- share the lessons and experiences they've gained from serving on an ASTD Chapter Board.  Each article highlights how a professional organization can help someone interested in developing themselves in a ... (Read More)

Executive resume writer Laura Smith-Proulx is an award-winning resume expert, former recruiter, and 7-time credentialed career authority with a 98% success rate for CIO, CTO, COO, CEO, CFO, EVP, VP, and technical candidates. The Executive Director of An Expert Resume, she has been featured in ComputerWorld, CareerBuilder, The Wall Street Journal FINS, Biospace.com, and the International Business Times, with work published in 8 career bestsellers. Trying to ... (Read More)

Training veteran Anthony Harmetz said in a recent interview that training program sustainability “is the holy grail of many training departments.”   “What does he mean by sustainability?” one might ask. “The term sustainability refers to a training program’s ability to survive over time,” the 18 year training veteran said.  “Many corporate training programs are provided only once, and then are never ... (Read More)

"May I ask a question?" asked a Board member. "Was this a big deal? Did a lot of people express disappointment that the Picnic didn't happen this year? Why would we share this?" The Board member was talking about a "lessons learned" article written by Damion Donaldson after the cancellation of this year's ASTD Southern California Family Picnic.  Damion had taken on the responsibility of coordinating the event with the ASTD-LA chapter, ... (Read More)

Michael Kranes “The Résumé Slayer” Certified Advanced Résumé Writer (CARW) Toast of The Résumé Industry (TORI) winner RésuméSlayer.com  Many professionals can relate to taking on a “survival” job (or even several) to make ends meet while hunting for something better. Hey, sometimes it takes a few jobs to learn what you don’t want as a career! But these jobs sometimes feel like ... (Read More)

Award-winning executive resume writer Laura Smith-Proulx, CCMC, CPRW, TCCS, CPBA, CIC is a global resume authority and former recruiter who partners with CEO, CIO, CTO, CFO, COO, SVP, VP, Director, IT, and other leadership candidates to win interviews at Fortune-ranked companies. The Executive Director of An Expert Resume, Laura's work has been honored with international resume writing awards, with publication in 8 career bestsellers. She is a frequent media ... (Read More)

Award-winning executive resume writer Laura Smith-Proulx, CCMC, CPRW, CIC, TCCS, CPBA, COPNS partners with leadership professionals to win interviews through powerful, targeted personal branding.  The founder of An Expert Resume, her work has won a high success rate for CTO, CIO, CEO, COO, CFO, SVP, VP, and Director candidates, and has been published throughout online media portals and career bestsellers. An interesting practice seems to have cropped ... (Read More)

From ‘Clock Watching’ to ‘Opportunity Seeking’   Staying Focused on the #1 Priority:  Client Satisfaction. Most importantly, what’s in it for you? When you’re working with a variety of clients and customers, you will face trying situations -no question.   All pride, self, and hurry aside.  Focus on satisfying each and every client who comes your way.  In doing this you will run into LESS ... (Read More)

Why Your Customers are Loyal To You. Go WOW, or Go Home. facebook.com/wowculture For the Love of Your WOW Culture! Whether on purpose or planned, or simply in the name of customer service.  If you have a repeat client base you have done something right to retain your clients. When they return to you, or refer friends and peers it’s because you’ve done something to WOW them.  The WOW feeling your clients get moves them to act in a ... (Read More)

What is WOW Culture? Wow culture is the act of working, living, and breathing in a way where people’s  reaction to interacting with you is “WOW.” Why, WOW? The majority of people want ‘more’ and ‘bigger’ and in order for that to happen there needs to be a lot of WOW happening. WOW your clients to produce higher and more frequent sales. WOW yourself to the next levels of accomplishment. WOW your superiors ... (Read More)

5 Habits of a ’WOW’d Customer   Willingness to try new products based on your recommendation Refers your product to other people Shares information about your product and company via social media Patient and understanding if there is ever a complication Eagerness to purchase more and more frequently! Are you seeing these trends in your customers? If so, many of your customers or a select ... (Read More)

Most people spend an average of 45 hours of their week at their workplace.  Which is most of the daylight hours of our whole life.  Isn’t it at our best interest to explore 5 Ways to Enjoy Monday through Thursday? (This creates your WOW Culture) It all starts with A, get your ATTITUDE in gear.  You can experience an attitude change, just by a simple shift in how you look at a situation.  If you spend any amount of time on Facebook or ... (Read More)