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Home > Jobing Community Blogs > Blog Post: Recruiting & Marketing t...
Blog Post: Recruiting & Marketing to Hispanics - Think Outside the Box
posted Thursday, May 15, 2008 9:53 AM
The U.S. Hispanic demographic is not monolithic. When recruiting or marketing to Hispanics, the focus should not just be about language. It is also about culture.
U.S. Hispanics are incredibly diverse, hailing from more than two dozen countries--and that jumble of traditions and cultural quirks renders generalizations problematic. Marketing and recruiting effectively to this demographic is more of a personal, one-on-one process that depends on building long-term relationships, friendships, and trust with members of the community. Below are critical points to remember when developing a marketing and recruiting plan for this complex and diverse community. 1. Demographic 2. Experience 3. Need 4. Trust 5. Outreach 6. Hispanic Media 7. Measure of Success To acquire a full description of each key point, please visit the rest of the article by clicking here at: Recruiting and Marketing to Hispanics. www.hacusa.info | www.HispanicTimesUSA.com |www.USHBA.org CONNECTING YOU TO THE HISPANIC COMMUNITY Rickey Johnson | 480-232-8572 | Rickey@hacusa.info
Tags
networking,
advertising,
workshops,
marketing,
public relations,
consulting,
economics,
seminars,
strategies,
latinos,
hispanics,
acculturated,
latinas. califormia,
speaking engagements.hispanic culture
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About This Author
About Me
Rickey Johnson, City Director for Hispanic American Central. Providing 25 years of business support to small business owners.
Specializing in the creation of marketing and promotional strategies.
Rickey Johnson Blog Archive
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