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Marketing Analyst - Web Analyst


Posted: 9/23/2019
Job Reference #: 129127
Keywords: marketing

Job Description

Title:Marketing Analyst - Web Analyst
Location:Burbank, CA
100% onsite in Burbank, CA
2 year Contract - may convert to FTE after 24 months. Apply only if you can convert.

• BA/BS degree in quantitative discipline preferred. Advanced degree preferred.
2-3 years’ experience in online analytics, or marketing analytics role required.
• Experience with Google Analytics, WebTrends and Adobe Analytics highly preferred.

• High proficiency in excel required.
• Experience in the analysis of large data sets to develop insights and learnings (data mining) preferred.
• Strong analytical skills required: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Detailed with the ability to identify, explain and troubleshoot data discrepancies is required.
Experience with statistical analysis and BI software such as SAS, SQL, R, Python, and Tableau are a plus.
• Knowledge of visual techniques for data analysis and presentation highly preferred.
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy.
Experience collaborating and communicating with cross-functional partners is required.
• A self-directed individual who operates with focus and discipline.
MUST have experience with Website optimization/Web Analyst. Such as: How are users navigating and engaging the website.

Preferred Qualifications:
• Prior experience in database marketing, reporting, market profiling or general analytics
• Understanding of SAS, SPSS or other statistical analysis package
• Proven ability to interpret data and express implications of analysis to clients

the Senior Manager of Analytics will develop our analytics strategy, data collection, analysis, and reporting.
You are a strategic thinker with strong analytical skills who will develop reports, analyze trends, present research and findings to a cross-functional team, and recommend improvements.
You will ensure site experiences are continually optimized to drive growth while identifying and prioritizing optimization and A/B testing opportunities.
This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Major Responsibilities/Function:
Track, report and analyze website analytics and customer behavior to identify trends and put a spotlight on pain points impacting our customer.
• Work with the Analytics Manager and the media teams to create measurable online objectives and key performance indicators.
• Perform data mining and analysis to identify actionable business insights and improve user experience.
Generate insightful visualizations that help tell a story.
• Monitor and analyze digital marketing performance through reports and dashboards.
• Provide ad hoc analytical support as needed.
• Functional knowledge of multivariate testing to determine statistical significance and provide insights and findings that support changes to our website’s functionality, marketing practices and navigation.