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Senior Brand Copywriter

at Lime

Posted: 10/4/2019
Job Status: Full Time
Job Reference #: da525c73-5a07-4a60-8994-7b2f0a846ec3
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Job Description

Senior Brand Copywriter

Los Angeles, CA
Marketing – Marketing
Full-time

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Lime is a smart-mobility provider that offers cities an array of mobility products including Lime-E e-assist bicycles and Lime-S electric scooters. Lime aims to revolutionize mobility in cities and campuses by empowering residents with cleaner, more efficient, and affordable transportation options that improve urban sustainability.

Equipped with vision, resources, and a world-class product, we are seeking a Senior Brand Copywriter. You will partner closely with our Brand Team to concept and execute the ‘big idea’ through voice and tone.

You are an excellent conceptual thinker who can use writing and storytelling to awaken the heart, spark imagination, and energize the different audiences across all channels. Your deep understanding of Lime’s voice and tone, being well-versed in omni-channel creative, and track record of delivering award-winning creative campaigns will allow you to express Lime’s voice and tone in a range of brand touchpoints.

What You'll Do

Establish voice and tone through all brand touchpoints

Concept, execute, and deliver global and local campaign ideas
Establish voice and tone in the global and local style guides
Keep up to date on industry trends, best practices, competitive landscapes
Help brainstorm creative concepts that communicates Lime’s message
Collaborate with diverse teams across the org to develop branded content and playbooks
Help set the tone and voice of decks through a voice of storytelling for teams
Positively influence brand perception and conversations through voice and tone
Account for cultural and otherwise local tone/voice nuances of a global brand
Apply a voice filter to complex subjects and messages
Ensure brand guidelines and tenants are followed and cross-functionally support through inspired examples

About You

A solid background and understanding of voice and tone

A knowledge of trends, culture, and sustainability
A knack for channeling a consistent brand voice across all mediums, while switching editorial voices to account for culture across countries and context
Ability to execute messages that help communicate ideas clearly and effectively
Flawless spelling and grammar and attention to detail
Penchant for making the complex simple through words
Understanding the capabilities of company technologies a plus
Have the boldness to push the boundaries, differentiate Lime as a brand, and inspire the Lime from the inside out through copy
Have a great attitude, a lack of ego, and proactive/growth mindset
3-5 year experience in industry-related experience with global brands

What We Offer

Opportunity to revolutionize transportation in your hometown with the leader in urban mobility solutions

A position that offers a variety of career and resume building experiences with the fastest growing startup of 2018
Scale with a rapidly growing organization, with tons of opportunity for growth
Play a role in the transformation of urban mobility and sustainability
Work with a team of fun and motivated individuals
Competitive salary and benefits

We here at Lime strive to build a workforce comprised of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Lime is an Equal Opportunity Employer.

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